Ambition 2016 - The Emergency Preparedness, Resilience & Response Event

Thank you to everyone who attended this year's show

  • Emergency Care
    Emergency Care

    Solutions for advanced care in mass casualty emergencies

  • Emergency Response
    Emergency Response

    Explore the latest solutions for first-responders and emergency care professionals

  • Interoperability

    Discuss the latest developments in emergency services interoperability

  • Learning Opportunities
    Learning Opportunities

    Free-to-attend Conference covering the most pressing topics

  • Networking

    Network with 1,000s of emergency preparedness, resilience & response professionals

  • Specialist Rescue
    Specialist Rescue

    Discover the latest strategies, technology and developments in specialist rescue

  • The EPRR Community
    The EPRR Community

    Meet Government, NHS, councils, local resilience forums, ambulance trusts, fire and police organisations and specialist agencies

Latest News

Ambition will return to London Olympia on 3rd & 4th May 2017


Ambition is the key event for anybody involved in the worldwide emergency preparedness, resilience & response (EPRR) community.

Ambition 2017 will provide professionals from Government departments, the NHS, councils, local resilience forums, ambulance trusts, fire and police organisations and specialist agencies with the unique opportunity to meet, network and debate the latest challenges facing the EPRR community today.

The 2016 edition of the show saw record numbers attend and was an unrivalled platform for the EPRR Community to come together, see the latest technology and discuss the most pressing topics.

Register you interest for 2017

Become an Exhibitor in 2017

Ambition provides a range of unique publicity, sales and networking opportunities for exhibitors keen to grow their brands and gain traction in the growing EPRR marketplace. 

Contact us today to discuss stand options for 2016 and we will be able to help you choose the best stand package for you.

Find out more about exhibiting

Interested in visiting?

An international event in the heart of London – this is the ideal opportunity for you to attend a range of interesting and relevant debates and conference streams based on EPRR and the emergency response to extremely challenging incidents, do business with leading industry suppliers and network with the entire EPRR community under one roof.

Find out more about visiting

Supported by

Cabinet Office

Home Office

Event Sponsored by

Fire Service College

Visit Magnum Services on Stand 2-C44

Magnum Services

Tweets by Ambition


Why Ambition Expo?
  • Meet 3,000+ attendees from Europe and globally
  • Showcase your products and services to visitors with real purchasing power
  • Meet new customers and further establish relationships with existing ones
  • Launch new products and services on a global platform
With thanks to our supporters
Sponsored by


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Media Partners
Thanks to our Media Partners
Panasonic at Ambition